According to the Malaysia Education Blueprint 2015 -2025 of Higher Education, Internationalization is the key to the access and quality of higher education in Malaysia. The commercialization of ideas and collaborations towards the industrial revolution that is the major highlight of today’s world need to be supported with quality human capital with quality education. Hence, Education Malaysia Chicago (EM Chicago) came out with all the marketing strategies to promote our Malaysian higher education to all possible partners in the US.
To strengthen the competitiveness of higher education in Malaysia, EM Chicago used some of the marketing strategies to bring the brand name further from an attractive destination known for good value of money and quality of life, to one nation that is recognized for its academic and research expertise.
Marketing strategies that has been executed are:
- One-to-One Meetings
- Conference Admissions
- Contact with State of Department
- Offers from universities and Government of State of Illinois
- Visits from universities
- Coordination for Visit to Malaysia
- Social Media: Facebook
The 2018 #OpenDoorsReport also shows trends in study abroad among American students. More than 330,000 U.S. students studied abroad for academic credit in 2017/2018 and the number of U.S. students who studied abroad for academic credit grew by 2% over the previous year. EM Chicago hopes that all the programs and activities will boost the opportunities and widen the networking with all the institutions and universities and further opens the strategic doors to increase the numbers on exchange programs with Malaysian higher education in near future.